Rakuten Advertising Expands Reach with New Acquisition

Rakuten Advertising Acquires Leading Performance Marketing Platform

Rakuten Advertising, a global leader in digital marketing, has announced the acquisition of a leading performance marketing platform. The acquisition will strengthen Rakuten Advertising's position as a provider of comprehensive marketing solutions for businesses of all sizes.

The acquired platform offers a range of services, including affiliate marketing, influencer marketing, and content marketing. Rakuten Advertising plans to integrate these services into its existing offerings, creating a powerful end-to-end solution for businesses looking to reach and engage their target audiences effectively.

Benefits of the Acquisition for Businesses

• Access to a broader range of marketing services from a single provider
• Improved efficiency and cost-effectiveness by streamlining marketing campaigns across multiple channels
• Enhanced ability to track and measure campaign performance
• Opportunities to collaborate with a wider network of publishers and influencers
• Access to advanced data and analytics tools to optimize campaign performance

Rakuten Advertising's Commitment to Growth

The acquisition is part of Rakuten Advertising's ongoing commitment to providing innovative solutions that meet the evolving needs of businesses. Rakuten Advertising has been at the forefront of the digital marketing industry for over two decades, continuously investing in its platform and expanding its offerings to help businesses succeed.

The acquisition is a significant milestone in Rakuten Advertising's growth journey, enabling the company to offer an even more comprehensive range of services to its clients. With its enhanced capabilities, Rakuten Advertising is well-positioned to help businesses achieve their marketing goals and drive growth.

About Rakuten Advertising

Rakuten Advertising connects leading brands and publishers with consumers around the world. With a network of over 1 million publishers, Rakuten Advertising offers a range of digital marketing solutions, including display advertising, affiliate marketing, content marketing, and more. Rakuten Advertising is part of Rakuten Group, Inc., a global leader in e-commerce, fintech, and digital marketing.