Adidas' £80million deal with Liverpool to end NOW

Here's the scoop on the latest sporting drama about what's happening with Adidas and Liverpool FC.

Adidas will end its sponsorship deal with Liverpool FC early due to challenging market conditions, according to a report from the Athletic.

The German sportswear giant had been Liverpool's kit supplier since 2012, but the two parties have agreed to terminate their contract a year early.

It is understood that Adidas has been unhappy with the commercial performance of its partnership with Liverpool, and has decided to cut its losses.

The news of Adidas' decision to end its partnership with Liverpool comes at a time when the Premier League club is facing financial difficulties.

Liverpool posted a loss of £46m for the 2020/21 season, and is expected to post a similar loss for the 2021/22 season.

The club is also in the process of redeveloping its Anfield stadium, which is expected to cost around £1bn.

The loss of Adidas as a sponsor will be a major blow to Liverpool's finances, and could force the club to make further cutbacks.

It is unclear at this stage who will replace Adidas as Liverpool's kit supplier.

Nike and Puma are the two most likely candidates, but it is also possible that Liverpool could sign a deal with a smaller brand.

The news of Adidas' decision to end its partnership with Liverpool is a reminder of the challenges facing the Premier League club.

The club is facing financial difficulties, and is in the process of redeveloping its stadium.

The loss of Adidas as a sponsor will be a major blow to Liverpool's finances, and could force the club to make further cutbacks.